Next-Generation Superfood Supplements

With Beauty Benefits

SupervitaminasDietary supplements aren’t exactly new news. The supplement market in the U.S. is currently worth $133 billion, according to Zion Market Research, and a crop of new start-ups like Care/Of and Ritual will now deliver personalized vitamin assortments to your doorstep. Formulas with more holistic ambitions, focused on wellness and beauty, have also been steadily on the rise.

Last fall, Gwyneth Paltrow entered the game with a line of five supplements, including Goopglow ($60), a powder infused with antioxidants — CoQ10 and vitamin C among them — that promises to revitalize your complexion and defend against oxidative damage.

But the star ingredients of the latest supplements are less frequently spotted on drugstore shelves. Riding the wave of interest around clean eating as a means to looking better, a new offering of capsules and powders is harnessing the power of obscure superfoods and powerful nutrients — from restorative purslane to skin-balancing probiotics.

For example, there’s been a spike in supplements formulated to regulate your digestive system. Rose-Marie Swift, the makeup artist and founder of the natural brand RMS Beauty, has long been a raw-food enthusiast and is known for meticulously researching her ingredients. Last month, she launched her first line of supplements. The Women’s Digestive Enzyme($64) contains proteases to “help break down your food, allowing for better nutrient absorption,” Swift explains, which in turn lightens your metabolic load, and is also “very anti-aging for the body.” Or consider naturopathic doctor Nigma Talib’s Healthy Flora ($65), a capsule filled with 10 billion strains of lactobacillus acidophilus DDS-1 — one of the most well-researched probiotics, she says, and something of a superstar bacteria — to balance your gut, along with anti-aging grape seed extract. In April, the London-based practitioner will release Beauty in a Bottle, a mix of vitamins to strengthen hair, skin and nails, as well as Skin Immortal Collagen Plus, an ingestible form of firming collagen.

Read the full article on the source: https://www.nytimes.com/2018/03/14/t-magazine/superfood-supplements.html